Thursday, 2 August 2012

The value of red ...

Just a brief add on to my last post about the emotional and psychological impact of colour.  Somewhere amongst the Olympic fervour, I just spotted a rather interesting article on the BBC website about the emotions of red and why it is proven to be a successful colour in sports clothing ..
“The researchers had a straightforward explanation for why wearing red makes a difference. Across the animal kingdom, red colouration is associated with male dominance, signalling aggression and danger to others. The vividness of the red displayed by individuals of various species has been shown to relate to the amount of the hormone testosterone they have in the bodies, which also correlates with their physical health and eventual breeding success. The researchers claimed that humans too are subject to this "red = dominance" effect, and so, for combat sports, the athlete wearing red had a psychological advantage ..”

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