Attended the FOCUS on Imaging 2012 show at the NEC in Birmingham ... this is the photography and imaging trades big annual event with over 200 hundred companies represented in stands and demonstration areas. I have expanded on this visit in my hard copy Learning Journal.
Others have commented in the OCA student forum that FOCUS is a hard sell, but I really didn’t find that to be the case – most of the representatives were helpful and willing to describe products and answer questions without much of a sales pitch .. maybe I just look like I can’t afford the kit anyway!!
It’s always good to look at the technology, but the most interesting part of the show for me was in the demo areas. Overviews of Lightroom 4 with Adobe and the latest developments from Nik were amongst the best talks on the software front, with Olympus, Rogue and Westcott putting on a good show in demonstrating how lighting for studio portraits can be built from simple set ups to multiple light rigs. Special mention must go to Damian McGillicuddy on the Olympus stand for making studio portraiture seem so entertaining!
In my quest to develop as a photographer and move into new areas away from the nature front, I took away a great deal from FOCUS and built knowledge around lighting, controlling colour and considerations for landscape photography that will be of great value as the OCA course develops. It was also valuable to visit the Royal Photographic Society stand and observe some of the panels of images that have been submitted for the Society’s various ‘Distinction’ awards.